How to be a Great Communicator. “The Bezos Blueprint” by Carmine Gallo. The Book Review

Carmine Gallo’s new book, “The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman,” is a must-read for anyone interested in business communication. The book about Bezos stands a chance of becoming a classic, much like one of the author’s first books, “The Presentation Secrets of Steve Jobs”.   Gallo’s …

7 Steps to Making Your Presentations More Memorable

In every professional’s career, there are instances where they must present information to an audience. However, it’s all too common to see attendees distracted or unengaged. To address this, here are seven principles, illustrated with examples, to make your presentations more memorable.   1. Tell a Story Stories are potent …

Communication based on DISC behavior styles

Communication based on DISC behavior styles involves understanding the characteristics and preferences that guide other people to adjust your approach to them. All individuals have their unique behavior styles that affect how they think, act, and communicate with others.   The DISC behavior styles formula was developed by American psychologist …

The Rule of 3 in Persuasive Writing and Presentations: How to Persuade, Inspire & Motivate With Triplets

Triplets are a powerful tool in persuasive writing. Triple arguments sound more rhythmic to our ears, are more convincing, and work better than single or double arguments. So is it a coincidence that the previous sentence uses a trio? Absolutely not. The power of the trinity in persuasive rhetoric was …